Who is shanghai tang

Thanks to popular reality shows related to hip-hop culture, now street fashion has been pushed from underground into the mass market. First, The Rap of China launched on summer last year, then the Street dance of China has followed the hype, and this year with The new rap of China, the trend is still continuing, attracting….

The fashion industry in China has been growing steadily with an increasing part of the population having greater purchasing power than ever before, and more interest in clothing as a form or fashion style rather than just as a need. Traditional styles have changed dramatically as well over the years, with the rising popularity of….

Western influence has also gradually come to invade the big cities and change the consumption habits of the Chinese. The Chinese middle class is also increasing and their purchasing power is at its highest.

They consume a lot, especially millennials. Which they love to share on…. Local brands in China have significant competition, the international giants. Chinese brands are developing strategies to compete with these international brands that are already well established in China. Interestingly more and more…. Since , the group Inditex, that Zara is part of, has never experienced any fall.

However, last Wednesday, the net profit fell by 7. Ortega, the owner and the richest Spanish, answered to this fall by an international expansion: «…. Keeping Face in China: a guide. It is a purely Chinese concept even if we find similar concepts such as pride, honor or reputation. In China, Face is a complicated system of shame and stature measurement. Saving face is the priority for Chinese…. Your email address will not be published. Skip to content. Tang closed the store just two years after its grand opening due to the high rent and disappointing sales figures.

In , Richemont, a Swiss luxury group, started investing in Shanghai Tang, and completely took over the brand in Since then, Shanghai Tang has expanded to 23 stores globally, including overseas boutiques in London and Miami, but the brand continued to struggle. Frankly, it is hard for a Chinese brand to build a global name in the fashion world.

For example, a dragon symbolizes auspiciousness in Chinese culture, but it implies the opposite in Western culture. Chinese love to dress in red for weddings, but Westerners prefer white. All of these cultural differences will make it hard for Shanghai Tang designers to craft and tailor an outfit that both fits the fashion standards of a Chinese customer and a Western customer. Pricing is an issue, too. Another challenge for Shanghai Tang is whether it will be able to pick a city to transform its local presence into an international one.

It is disheartening to find that the brand ultimately failed in Hong Kong and New York, both of which are cosmopolitan cities with large Chinese populations. Will Paris or Milan do any better? Nasdaq Futures 15, Russell Futures 2, Crude Oil Gold 1, Silver Vix CMC Crypto 1, FTSE 7, Nikkei 29, Read full article. Tiffany Ap. Story continues.

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