Who owns revolve clothing

That's always stressful. And there's a lot of other things, where some of the things that we do, everyone does now. Where there would be an influencer trip — that was quite radical at the time, where it was, "Let's just go have an amazing time doing beautiful things and document it.

Now it's done all the time. I guess it's clear that people are building from our business success, but also from the imitation that people are clearly watching us. We always have the pressure to figure out new strategies or new types of ways to approach things. It definitely keeps us on our toes.

It's always a mindset thing, where it could be half empty or, wow, it's really stressful where everybody is trying to do what we do. But the half-full perspective, what we always try to maintain, is that there is more opportunity. There's elements that are the same and there are elements that are different.

Maybe they weren't called influencers, but , that was Nicole Richie's entrance into the world and Paris Hilton, and they were the big influencers of the time.

There is the same parallel now, but it's no longer the US Weekly , it's Instagram. We have to understand the core of the business and the consumer, but also understand the external aspects of it. It will continue to evolve and change all the time. Michael Mente with his Revolve family. There's two aspects of that: Hard working is at the top of the list; roll your sleeves up and get dirty and gritty.

The other aspect that is a little bit more specific to us is just genuinely nice [people]. When we started the business, there was a lot of these fundamental, simple things that my partner and I aligned on that were really basic and really didn't feel like they meant a lot at the time.

But they really have become the foundation of how we approach things. From the cultural perspective, we wanted a business where we truly enjoyed what we did, both from the intellectual and the professional side. We looked for people that we wanted to be around. We wanted to be in our own environment where we were excited to get up and go to work, excited to see the people that we work with, and foster an environment that is genuine happiness.

I think that has really translated into how we approach things. We have made mistakes of hiring people that we thought were the smartest people and that had the best experience, the best resume, but fundamentally there was a misalignment in that. We just didn't enjoy working with each other and ultimately that splintered and ended up being non-productive. I think that applies to all of our achievements, really: Someone who is really going to enjoy what they do, work extremely hard, but also just treat everyone around them — not just their boss, but their peers, their subordinates, people in other departments, people outside of the company — genuinely well.

That totally is a lot of influencers that we work with as well. When we are doing things, whether it be going to Montenegro or going to Revolve festival or whatever it may be, we're spending a lot of time with people, and it genuinely has to be something that we really genuinely enjoy. There are influencers that we don't work with because it's just not necessarily a natural relationship, where we see the world differently and want to do different things. The fashion industry is not for the undisciplined--or the slow-moving.

Customers change their preferences seemingly as fast as they can scroll through their Instagram feeds. Case in point: Once-hot brands such as Nasty Gal and American Apparel are worth a fraction of what they once were.

All of which makes the story of Los Angeles-based e-commerce clothing brand Revolve especially noteworthy. The Wall Street Journal recently reported that Revolve--known for its daring, trendy clothing--may be preparing for an initial public offering late this year. The company declined to comment on its plans. How is Revolve not just still standing but actually sprinting in circles around competitors?

It's a case study in how fashion has become a business not based only on style but also on data. Unlike most fashion company founders, Mente and Karanikolas had no experience in fashion. What they did have was an analytical approach, thanks to their data science and business backgrounds. Mente dropped out of an entrepreneurship program at University of Southern California to join a software startup in L. Karanikolas, who studied computer engineering at Virgina Tech, works on the data side of the company.

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By Ronald D. White Staff Writer. Influencer Alyssa Lynch, top right, appears on an Instagram post with friends at a Revolve trip to the Mexican resort of Cuixmala this summer. View this post on Instagram. Business Fashion. Follow Us twitter instagram email facebook. Paul, Minnesota.

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