Why do cadburys use the colour purple

Those protect customers from being confused by firms that deliberately make products that look similar to established brands. But this would be a much harder thing to enforce, Ms Anderson-Smith said, since extensive use of the trade mark must be proved. McDonald's loses case against Irish rival. Cadbury loses colour purple fight. Image source, Getty Images. Nestle challenged that, and in won an appeal. While the court battle was fought and won by Nestle, the reality of this outcome means that all brands are now able to use Pantone c.

There was a similar increase in reach amongst UK Facebook users with the proportion of those that heard about Cadbury increasing from 0. Marketing can change the world. Register The Drum Plus.

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